Melanie Kinney Crowley
Marketing • Community • Relationships • Loyalty
- Role
- Director, Crm Strategy at Iris London
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Melanie Kinney Crowley
I’m a marketing leader focused on driving engagement, retention, and long-term value through data-backed strategies. Over the past 12+ years, I’ve built and led cross-functional teams, launched lifecycle programs across email, SMS, push, and more, and helped brands turn customer insights into growth.My sweet spot is the intersection of strategy and execution—digging into data to uncover what’s working (and what’s not), then bringing teams together to build thoughtful, impactful experiences. I’m especially passionate about improving onboarding, increasing loyalty, and making sure customers actually stick around.Collaboration is at the core of how I work. Whether I’m partnering with product, design, or analytics, I believe strong relationships and clear communication are what move things forward.
Experience
Director, Crm Strategy
Jul 2025 — Present · Boston, MA, US
Education
Quinnipiac University
Bachelor Of Arts, Interactive Digital Design / Sociology Minor
2007 — 2011
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