Melanie Cope MacHial
Head of Marketing & Technology @Barings Law
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WORK HISTORY
Head of Marketing & Technology @Barings Law
As a hands-on marketing and IT leader, I have successfully managed a wide range of projects from inception to completion, while also implementing marketing automation strategies and directly contributing to tasks as needed. My diverse experience includes overseeing ad accounts, guiding creative direction, and actively participating in website design projects with an emphasis on UI/UX. I excel at coordinating cross-departmental efforts to maintain brand consistency and spearheading large-scale email marketing campaigns. Furthermore, I have been involved in both managing and executing tasks related to social media, graphic design, and Microsoft 365 administration. My technical expertise extends to managing IT infrastructure, collaborating with external IT providers, overseeing internal Case Management systems, overseeing IT equipment procurement for new hires, maintaining PBX systems, and implementing software solutions. In addition, I have been directly involved in data migration initiatives and CRM workflow automation projects, demonstrating my commitment to getting hands-on when needed.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Pretoria
Bachelor of Arts - BA, English Language and Literature, General
University of Cape Town
Certificate, Copywriting for Online Marketing
The Manchester Metropolitan University
BSc Business Technology
ABOUT MELANIE COPE MACHIAL
I specialise in building and improving digital systems that help legal and service-based…
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