Melanie Cellini

About Melanie Cellini

I post about: digital marketing strategies, social media updates, tech news, B2B demand gen tactics, and data analytics. In my current position as the Demand Generation Manager at SmartAcre, I lead the strategy and execution of paid media campaigns across a portfolio of B2B clients. My role is a blend of strategic planning and hands-on execution, where I’m responsible for designing and optimizing multi-channel programs that drive measurable ROI. I oversee the full lifecycle of paid initiatives from setting strategy and managing platforms to mentoring specialists and delivering insights through data-driven reporting. In my previous role I led the digital marketing strategy for multi-language global marketing campaigns with $200k+ in monthly ad spend across Meta, Google and LinkedIn. Beyond work, I wear many hats: Coast Guard military spouse, momma, CrossFit athlete, animal lover, and avid sourdough baker. When I’m not building campaigns or putting together analytics reports, you’ll likely find me tending to my garden or surrounded by houseplants, embracing my love for the outdoors and all things green. AD PLATFORMS: Meta (Facebook & Instagram)| LinkedIn | Snapchat | Pinterest | Spotify | Tik Tok | Hulu | Google | Zillow | Hotpads | Nextdoor MARKETING AND ANALYTICS PLATFORMS: HubSpot | Marketo | 6sense | GA4 | MailChimp | NinjaCat | Lexer | HotJar | CrazyEgg | Pardot

Experience

1. Demand Generation Manager

   Smartacre

   Jul 2025 — Present

   Own the media strategy and execution for all SmartAcre clients, including Google Ads,LinkedIn Ads, organic social, and display- Work directly within platforms to manage budgets, test ad variations, optimizetargeting, and measure performance- Leverage AI tools (e.g, ChatGPT) for rapid ideation, ad copywriting, audience insights,and workflow automation- Lead and mentor Demand Gen Specialists, guiding their growth in digital advertising,campaign execution, and strategic thinking- Drive cross-channel campaign integration (SEO, email, paid, organic social), ensuringprograms align with full-funnel strategies- Utilize tools like HubSpot and Salesforce to track lead attribution, automate nurturepaths, and report on ROI- Analyze campaign performance and report on spend, turning data into insight andstrategy- Apply knowledge of tools like 6Sense and ZoomInfo for intent data, account-basedtargeting, and audience refinement.

Education

• Indiana University of Pennsylvania

  Bachelor's degree

  2011 — 2015

Skills

• Hubspot
• Public Relations
• Marketing Strategy
• Social Media Marketing
• Time Management
• Pardot
• Marketing Automation
• Budgeting
• Marketing
• Media Relations
• Inbound Marketing
• Email Marketing
• Raven Tools