Melanie Cappella
Chief Growth Officer | Driving Brand, Innovation & Commercial Growth in Consumer Foods
- Role
- Chief Growth Officer - Cooking Aids and Mini Meals at Unilever
- Location
- Darien, CT, US
- LinkedIn followers
- 500 followers
About Melanie Cappella
I’m a classically trained, commercially minded marketing executive who’s built and transformed brands across beauty, personal care, food, beverage, and wellness. From launching Sofia Vergara’s “Love Every Sip” campaign at Pepsi to expanding Goldfish into bold flavors and adult snacking at Campbell’s, I bring together brand storytelling, innovation strategy, and sharp commercial acumen to unlock growth. I’ve led billion-dollar businesses, owned full P & Ls, and managed high-impact partnerships—from Target and Amazon to the Yankees and Walgreens.As Chief Marketing Officer at No7 Beauty Company (a division of Walgreens Boots Alliance), I led the turnaround of a $175M+ U.S. brand portfolio—No7, Soap & Glory, Botanics, and Liz Earle—achieving 50+ weeks of growth in skincare. I built and scaled influencer and organic content squads, launched record-breaking innovation like No7 Future Renew, and was ultimately tapped to co-lead our U.S. business with the COO, including full accountability for our $100MM Walgreens retail business. Whether rebuilding teams, relocating HQs, or reigniting global alignment, I specialize in leading through change and delivering measurable outcomes.What drives me? Building brands that matter—rooted in insight, made for real consumers, and brought to life through bold creativity and cross-functional excellence. I thrive in environments that require both structure and scrappiness, and I love mentoring teams to push boundaries while staying grounded in commercial goals.
Experience
Chief Growth Officer - Cooking Aids and Mini Meals
Jan 2026 — Present · Hoboken, NJ, US
Education
The University of Chicago Booth School of Business
Masters in Business Administration, Marketing, Economics, Strategy
2005 — 2007
Penn State University
BS, Marketing and International Business
1998 — 2002
Skills
- Consumer Insight
- Digital Marketing
- Shopper Marketing
- Competitive Analysis
- Product Innovation
- Customer Insight
- Marketing Management
- Marketing Research
- Brand Equity
- Marketing
- Brand Architecture
- Pricing Strategy
- Consumer Products
- Business Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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