Melanie Broussalian

Creative Marketing Manager @Opendoor

San Francisco, CA, US

Lead social media strategy, content production, and execution for Opendoor’s organic social media channels, producing over 100 pieces of content each month. Brief external creative agency partners to create day-to-day social media content for ongoing account management, product launches, viral moments, brand partnerships, and more. Forge strong relationships with internal team members to identify content opportunities and provide guidance on remote content capture. Maintain brand consistency across all social media accounts while also executing a tailored and platform-specific content strategy. Work closely with agency project managers to compile and share weekly social listening and analytics reports- Achieve social media virality with relatable, neighbor-focused content across all social media channels (Facebook, Instagram, TikTok, YouTube), garnering 155M impressions between June and August 2025- Guide crisis response tactics in the wake of mainstream media attention for both owned channels and executive social media accounts- Revisit Opendoor’s presence on X and LinkedIn and create business-forward content that better resonates with platform audiences, leading to 6K new followers on X and 2500 new followers on LinkedIn.

UC Santa Barbara

Bachelor of Arts (B.A.), Religious Studies and Comparative Literature; Minor in Music

The London School of Economics and Political Science (LSE)

Master of Science (MSc), Global Media and Communications

University of Southern California

Master of Arts (MA), Global Communication