Melanie Broussalian
Utilizing traditional and emerging media platforms to amplify the work of legacy brands and social impact issues affecting today’s world.
- Role
- Creative Marketing Manager at Opendoor
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Melanie Broussalian
As the Associate Director of Communications at LA Opera, I manage the social media…
Experience
Creative Marketing Manager
Jun 2025 — Present · San Francisco, CA, US
Lead social media strategy, content production, and execution for Opendoor’s organic social media channels, producing over 100 pieces of content each month. Brief external creative agency partners to create day-to-day social media content for ongoing account management, product launches, viral moments, brand partnerships, and more. Forge strong relationships with internal team members to identify content opportunities and provide guidance on remote content capture. Maintain brand consistency across all social media accounts while also executing a tailored and platform-specific content strategy. Work closely with agency project managers to compile and share weekly social listening and analytics reports- Achieve social media virality with relatable, neighbor-focused content across all social media channels (Facebook, Instagram, TikTok, YouTube), garnering 155M impressions between June and August 2025- Guide crisis response tactics in the wake of mainstream media attention for both owned channels and executive social media accounts- Revisit Opendoor’s presence on X and LinkedIn and create business-forward content that better resonates with platform audiences, leading to 6K new followers on X and 2500 new followers on LinkedIn.
Education
UC Santa Barbara
Bachelor of Arts (B.A.), Religious Studies and Comparative Literature; Minor in Music
2011 — 2015
The London School of Economics and Political Science (LSE)
Master of Science (MSc), Global Media and Communications
2015 — 2016
University of Southern California
Master of Arts (MA), Global Communication
2016 — 2017
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