Melanie Shahidi
B2B2C Product Strategy & Execution | Driving Scaled Growth & Retention
- Role
- Director of Product Management at Frontline Education
- Location
- Wayne, PA, US
- LinkedIn followers
- 500 followers
About Melanie Shahidi
I build products and the teams that scale them. My career is defined by taking products from 0 to 1 and maturing Multimillion-Dollar B2B2C portfolios through data-driven discovery. I bridge the gap between deep client empathy and commercial strategy, executing targeted cross-sell initiatives that maximize customer lifetime value. A hands-on mentor, I elevate organizational effectiveness by institutionalizing AI-assisted workflows, turning ambiguity into clear, outcome-based growth.
Experience
Director of Product Management
Feb 2024 — Present · Chesterbrook, PA, US
Scaled organizational impact by institutionalizing AI-assisted discovery; mentored a team of 3 PMs to achieve a 20% increase in feature adoption through data-validated, customer-centric roadmaps.Owned strategy for a $48M B2B2C portfolio (12% of company revenue), realigning multi-year investment priorities to prioritize high-yield expansion and YoY growth.Developed and executed B2B2C GTM strategies that translated market insights into differentiated positioning, resulting in a competitive win rate increase from 21% to 26%.
Education
University of Pittsburgh
MSIS, Information Science
2002 — 2004
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