Melanie Brockway

About Melanie Brockway

I’m a strategic brand marketer and communications leader with 20+ years of experience helping brands grow, evolve, and connect—across CPG, SaaS, nonprofit, consumer electronics, and legal services. I’ve led product launches, rebrands, and fully integrated campaigns (yes, including fully wrapped city buses), blending big-picture strategy with hands-on execution to drive meaningful results.At the core of my work is a deep understanding of people—customers, clients, and audiences. I uncover insights, turn them into clear, compelling stories, and build integrated, cross-channel marketing programs that increase awareness, strengthen engagement, and accelerate growth. I’m comfortable navigating complexity, aligning cross-functional teams, and building smart content systems that actually work in the real world.Alongside my marketing work, I offer photography services that bring brands to life visually—capturing authentic moments, environments, and details that elevate campaigns, content, and storytelling. Whether I’m shaping a brand narrative or shooting the imagery that supports it, my goal is the same: create work that cuts through the noise and moves people to action.If you’re looking for a strategic partner who can think, build, execute—and hustle—I’m your person- Cross-industry experience (CPG, SaaS, Nonprofit, Law)- Leadership in brand marketing, content, digital, communications, direct marketing- Proven team leadership and agency / client-side collaboration- Deep understanding of customer / client experience- Strong storytelling and positioning skills- Experience with employee / internal comms and benefits marketing- Tools: HubSpot, AI tools, creative suites, brand tracking, crisis communicationsSELECTED ACHIEVEMENTS- Grew client review volume to 1,200+ five-star ratings through recognition strategy- Launched ReadyRefresh by Nestlé nationwide, boosting customer acquisitions by 42% and e-commerce revenue by 17.5%- Drove lead generation at TVEyes through targeted digital campaigns, earning multiple G2 awards- Contributed to the viral BIC EZ-Reach campaign with Snoop Dogg and Martha Stewart- Streamlined marketing production using AI tools such as ChatGPT, Munch AI, and ElevenLabs

Experience

1. Product Photographer

   Modern Day Auctions

   Jan 2026 — Present

   Creating compelling product imagery through thoughtful lighting, staging, and composition- Focused on visual storytelling, consistency, and efficient photography workflows for a diverse range of items in a fast-paced environment.

Education

• SUNY New Paltz

  Bachelor of Science, Communications

Skills

• Creative Direction
• Brand Development
• Marketing
• Interactive Marketing
• Brand Management
• Marketing Strategy
• Radio
• Integrated Marketing
• Direct Marketing
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Advertising
• Direct Mail
• Social Media Marketing
• Media Planning
• Interactive Advertising
• Marketing Communications
• Creative Strategy
• Copywriting
• Shopper Marketing