Melanie Arnold

Director of Direct Mail, Segmentation and Loyalty, Consumer Fundraising at American Red Cross

Role
Director of Direct Mail, Segmentation and Loyalty at American Red Cross
Location
Omaha, NE, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Melanie Arnold

I am an award winning fundraiser and non-profit professional that has been with the American Red Cross for over 15 years. During my time at the Red Cross I have worn many hats in both biomedical marketing and fundraising, from call center supervisor to marketing operations and segmentation manager. Currently, I am the Director of Direct Mail, Segmentation and Loyalty and I am focusing on breaking down silos by bringing people together to utilize the talents of data science, and cross channel colleagues. As a graduate of University of Nebraska at Omaha, I reside in Omaha, Nebraska. I am the mom of one very sassy tuxedo cat named Kitty. In my free time, I also volunteer for my condominium home owners association and enjoy planning and attending monthly wine and dine group outings.

Experience

  1. Director of Direct Mail, Segmentation and Loyalty

    American Red Cross

    Jul 2023 — Present · Omaha, NE, US

Education

  • University of Nebraska at Omaha

    Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

    2006 — 2009

Skills

  • Multi-Tasked
  • Project Planning
  • Team Management
  • Nonprofits
  • Management
  • Team Building
  • Microsoft Word
  • Team Leadership
  • Analysis
  • Marketing Strategy
  • Leadership
  • Program Management
  • Account Management
  • Passion for Success
  • Customer Service
  • Vendor Management
  • Recruiting
  • I3 Phone Systems
  • Performance Management
  • Crm
  • Employee Training
  • Microsoft Excel
  • Project Management
  • Strategy
  • Marketing
  • Customer Satisfaction
  • Training
  • Sharepoint
  • Public Speaking
  • Scheduling Management
  • Marketing Operations
  • Strategic Planning
  • Social Networking
  • Microsoft Office
  • Sales
  • Time Management
  • Process Improvement
  • Customer Experience
  • Social Media
  • Call Centers

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Melanie Arnold — Director of Direct Mail, Segmentation and Loyalty at American Red Cross in Omaha, NE, US | Unifers