Melani de Guzman
Embodied ⚡️Social Media Marketing Manager @ FreshDirect | Creator | Championing People-Centric Voices through Digital Storytelling🤳🏼 | Community Connector | RISE Mentee ✨ North America
- Role
- Social Media Manager at FreshDirect
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melani de Guzman
I’m Melani (she/her), a Filipinx former Performing Artist/Movement Educator…
Experience
Social Media Manager
Aug 2024 — Present · New York, NY, US
Achieved a 20% increase in organic social media followers within 3 months, marking the highest growth in FreshDirect’s history.• Built a thriving online community leveraging UGC, driving engagement up by 140% across Instagram, TikTok, and YouTube Shorts.• Spearheaded influencer marketing initiatives, onboarding 11+ creators to establish FreshDirect’s creator economy, driving a 70% increase in brand mentions and expanding audience reach by 1M+.• Leveraged in-house resources to create engaging educational content, including a Mallomars video reel that boosted sales by 404% and transitioned from organic to paid, driving creative performance and a 23% overall sales margin increase.
Education
Loyola Marymount University
Sociology & Performing Arts
2012 — 2014
Skills
- Fundraising
- Public Speaking
- Event Planning
- Social Media
- Event Management
- Leadership
- Performing Arts
- Entertainment
- Arts Administration
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