Melanee Hannock
Chief Audience and Insights Officer @St. Jude Children's Research Hospital - ALSAC
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WORK HISTORY
Chief Audience and Insights Officer @St. Jude Children's Research Hospital - ALSAC
Memphis, TN, US
Executive leader responsible for enterprise audience strategy and insights, guiding growth across brand, marketing and digital for one of the world’s most trusted philanthropic organizations.• Own and evolve enterprise audience strategy and insight systems informing long-term growth and decision-making• Partner with executive leadership to align brand and marketing with organizational priorities• Oversee systems connecting audience understanding to engagement, acquisition, and lifetime value
EDUCATION
Rochester Institute of Technology
Bachelor of Science (B.S.), Marketing
University of Massachusetts Lowell
Master of Business Administration (M.B.A.), Business
SKILLS
ABOUT MELANEE HANNOCK
I design and lead systems that turn audience insight, brand, technology, and innovation into durable growth.Over the past two decades, I’ve worked at the intersection of strategy and execution — building organizations, platforms, and operating models that scale with purpose. Today, as Chief Audience & Insights Officer at ALSAC / St. Jude Children’s Research Hospital, I help guide one of the world’s most trusted philanthropic brands through a rapidly evolving landscape of media, technology, and human behavior.My work is grounded in a simple belief: growth doesn’t come from tactics alone — it comes from deeply understanding people and designing systems around them. That belief has informed work spanning $1.2B+ in annual revenue, the stewardship of hundreds of millions in investment, and the evolution of digital ecosystems from early experimentation to enterprise scale.I’m known for building teams that bridge creativity and rigor, modernizing legacy platforms without losing trust, and exploring what’s next with both imagination and discipline. My focus is on turning possibility into repeatable impact.Earlier in my career, I helped shape global entertainment and gaming brands at The Walt Disney Company, Hasbro Corporation, and Atari — experiences that continue to inform how I think about audience, storytelling, and scale.
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