Melana Shah
- Role
- Talent Acquisition Marketing Associate Manager at Niagara Bottling
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melana Shah
Always focused on improving the candidate to employee experience.
Experience
Talent Acquisition Marketing Associate Manager
Aug 2021 — Present
Manage TA Marketing Team Members Revamp the employer brand and launch it internally and externally with new creative assets Consult with Recruiters, Talent Acquisition Managers, and Hiring Managers to build effective strategies for innovative and effective campaigns, channels and tactics to build robust attraction and sourcing pipelines Create, launch and monitor effective email and SMS campaigns Plan and execute in-person and virtual hiring events and prep participants for campus and industry career fairs Manage external and internal marketing efforts for domestic and international special programs, high priority projects, and new facility start ups Develop engaging content for Niagara Careers websites and other branded channels and landing pages, including overall strategy, copywriting, photo and video development Monitor performance and effectiveness of campaigns and channels through reporting, data analysis to generate insights and recommend improvements Manage the creation of photo, video, and graphic creative assets
Education
USC Annenberg School for Communication and Journalism
Master's degree, Communication Management
University of California, Irvine Division of Continuing Education
Human Resources Management Certification, Human Resources Management and Services
2017 — 2017
UC Irvine
Bachelor of Arts (B.A.), Sociology, Political Science, Management
2011 — 2015
Skills
- Customer Service
- Social Media
- Microsoft Office
- Public Speaking
- Adp/Virtual Edge
- Microsoft Excel
- Final Cut Pro
- Powerpoint
- Mediation
- Ilife
- Icims
- Microsoft Word
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