Melana Carlisle

About Melana Carlisle

Experienced Sr. Marketing Automation Manager with a demonstrated history (7+ years) of managing marketing automation strategy and supporting the execution of integrated marketing campaigns through our marketing automation platform (Adobe Marketo Engage) and CRM (Salesforce). Expert understanding of the latest trends, challenges, and capabilities in marketing automation, email marketing, and lead lifecycle nurturing.

Experience

1. Sr Marketing Automation Manager

   McGraw Hill

   Mar 2017 — Present · Columbus, OH, US

   Oversees the full automation process of developing, testing, deploying, monitoring, and continual optimization for marketing activities from the Adobe Marketo Engage platform including email, lead lifecycle nurture campaigns, landing pages, forms, and list uploads• Identifies ways marketing automation can increasingly support overall business initiatives• Researches and implements the latest best practices and strategies for our program development, audience segmentation, analytics, and reporting• Serves as Lead Lifecycle strategy expert in the buyer\'s journey, utilizing a keen understanding of MHE products, routes to market, target audiences, and buying behaviors• Partners with marketing teams to leverage marketing automation capabilities in execution of lead nurtures and lead management strategies to drive acquisition, conversion, and retention• Advises portfolio marketers on gaps in their nurture strategy and where to focus efforts to align with their business objectives for each initiative as defined by leadership• Shares insights, at quarterly planning sessions, on campaign data and provides consultation and strategic recommendations for planned tactics and campaigns, as well as opportunities for multi-channel integration and testing• Conducts listening tour with team members across sales and marketing to seek alignment and better understand roles/processes across the business and get closer to our customers • Identifies opportunities to inform and optimize nurture strategy through in-depth analysis of MQL data, website analytics, and live web chat data synced to SFDC/Marketo• Champions data protection and privacy policy requirements and provides oversight of marketing privacy practices as business unit Privacy Official

Education

• DePaul University

  Bachelor of Arts (B.A.), Journalism

• Loyola University Chicago

  Certificate in Paralegal Studies, with Honors

  2009 — 2010

Skills

• Email Marketing
• Content Development
• Online Marketing
• Digital Marketing
• Content Management
• Social Media Marketing
• Salesforce.com
• Publishing
• Marketing Communications
• Online Advertising
• Adobe Creative Suite
• Marketing Strategy
• SEO
• Editing
• Social Media
• Newsletters
• Digital Media
• Lead Generation
• Content Strategy
• Copy Editing
• Web Content
• Direct Marketing
• Crm
• Project Management
• Html
• Dreamweaver
• Proofreading
• Vendor Management
• Marketing
• Lead Nurture
• Marketing Automation
• Marketo
• Lyris
• Management
• Creative Writing
• Program Management
• Customer Relationship Management (Crm)
• Strategy