Melanie Turnipseed

About Melanie Turnipseed

Communications and content strategist with a passion for UX content design and strategy, strategic communications, branding, storytelling, copywriting, branding, content management, connecting with people, and helping brands best serve their employees and customers by strengthening and clarifying their message and experiences.

Experience

1. Ad, Content Strategy & Innovation, Experience Design (Ux)

   Northwestern Mutual

   Oct 2022 — Present

   As part of the Employee Experience Design (EXD) team at Northwestern Mutual (NM), I lead a team of content specialists and we work alongside our designers and researchers to create engaging digital experiences that support NM employees throughout all phases of their employment journey. My focus is on driving a content strategy that supports employees needs through content creation, architecture, findability, accuracy, comprehension, personalization and tone. A key role I play at NM is lead content strategist for the Digital Commons (DC), our internal employee portal. My team and I work to ensure the DC serves as a communications hub that answers all baseline questions and informs and supports NM employees and people leaders in understanding company policies, day-to-day tasks, well-being and benefits, and career development. We hope to provide useful, relevant, actionable information, and links to additional resources on related portals and applications. As a broader EXD team, many of our initiatives, grounded in human-centered design, help set a vision for how NM delivers on its unique employee value proposition. The experiences we design connect employees to the software, tools, resources, content, processes and people they need to do their best work and grow their careers at NM.

Education

• Azusa Pacific University

  Bachelor of Arts (BA), Communication and Media Studies

  2009 — 2011