Mel Hoare
Strategic Director @Tynan D\'arcy
Marlow, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Apr 2017 — Present
Strategic Director @Tynan D\'arcy
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Windsor, CA
Responsible for developing both new and current clients. Utilising my strategic brand extension background, identifying opportunities, running ideation sessions and workshops to identify and secure client NPD pipelines, and to build on brand identity launches and development. Management and development of key accounts within the agency portfolio and encouraging development of agency account management.
SKILLS
Sales PromotionBrand ExtensionProduct DesignBrand DevelopmentFmcgFast-Moving Consumer Goods (Fmcg)New Business DevelopmentManagementStrategyProduct DevelopmentMarketingGraphic DesignIntegrated MarketingBrand Extension Through LicensingPackaging DesignMarketing CommunicationsDigital MarketingPackagingPublic RelationsMarketing StrategyLine ExtensionsStrategic PlanningBrand Architecture
ABOUT MEL HOARE
BRAND EXTENSION - analysing FMCG markets to identify gaps for brands, creating successful…
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