Mel Gonzales

About Mel Gonzales

Sales and field marketing leader with 12+ years of experience helping grow a national wellness brand through retail expansion, independent account development, and disciplined in-market execution.My background spans retail sales leadership, field marketing, demos, experiential events, distributor partnerships, and sales operations — with a hands-on approach shaped by working in lean, fast-moving environments.I’ve led national demo programs, opened and supported retail accounts across independent and national chains, partnered closely with distributors and brokers, and built community and experiential programs that translate into trial, velocity, and long-term growth.My work sits at the intersection of strategy and execution, aligning field activity, retail support, and sales priorities to drive real performance at shelf and on the floor.

Experience

1. Director of Retail Sales

   Eboost

   Jan 2025 — Present · NY, US

   Led retail sales strategy across independent and national accounts, owning account growth, presentations, and ongoing performance.• Developed and delivered buyer presentations supported by sales decks, P & Ls, and promotional planning.• Managed buyer relationships and monitored performance using Circana/IRI data.• Oversaw retail support initiatives including demos, merchandising audits, and in-store activations.• Managed sales operations and required retail paperwork, including account setup documentation, promotional agreements, and distributor coordination.

Education

• Baruch College

  Bachelor of Business Administration (BBA), Marketing

  2010 — 2013

Skills

• Microsoft Word
• Customer Service
• Social Media
• Acting
• Training
• Sports
• Management
• Tennis Instruction
• Leadership
• Marketing
• Public Speaking
• Sales