Mekhla Trisal
Data Specialist-Media & Campaign Intelligence @Publicis Groupe
- Role
- Senior Marketing Data Analytics at Publicis Groupe
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mekhla Trisal
Performance-driven Media & Campaign Analytics Specialist with 9+ years in marketing data…
Experience
Senior Marketing Data Analytics
Aug 2022 — Present · Gurugram, IN
Extract, clean, and transform large datasets across GA4, Adobe Analytics, and Google Search Console to derive actionable insights for performance marketing. • Built and maintained automated dashboards and visualizations for internal and client use using Looker Studio and BigQuery. • Designed and executed reporting frameworks for SEO, Paid Search, and web traffic performance, ensuring consistency and scalability. • Automated data pipelines to ingest campaign data and website metrics into BigQuery tables using SQL and Python. • Supported cross-functional teams by delivering regular reporting, ad hoc analysis, and campaign performance summaries. • Developed monthly search and content performance reports highlighting KPIs like CTR, conversion rate, impressions, and bounce rate. • Collaborated with global teams to drive search insights and surface content optimization opportunities.
Education
Kurukshetra University
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
2011 — 2015
Wharton Online
BRANDING: Marketing Strategy and Brand Positioning
2021 — 2021
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