Christopher Mejia

About Christopher Mejia

AI Product Strategy Leader | Transforming Research Into Revenue-Driving ProductsI lead AI and ads product strategy at Jane Technologies, where my team has grown advertising revenue and ecommerce performance through ML-powered personalization and LLM integration. My approach focuses on identifying specific research techniques that solve real business problems, then building production systems that validate and scale those solutions.Core Expertise- Fine-Tuned LLM Systems: Built automated classification pipelines achieving 30x accuracy improvements over string-matching algorithms, processing millions of SKUs with sub-0.1% error rates- ML-Driven Monetization: Developed CTR prediction models and personalization algorithms that fundamentally changed advertiser performance metrics and retailer adoption patterns- AI-Integrated Shopping Experiences: Pioneering AI-powered features that transform the core ecommerce experience beyond advertising, embedding intelligent personalization throughout our retail software platform- Conversational Commerce: Building experimental LLM-based shopping interfaces that seamlessly integrate sponsored content while maintaining user trustTechnical Implementation:My systematic approach involves evaluating emerging techniques from academic and corporate research, prototyping applications with our ML engineering team, and iterating through rigorous A/B testing frameworks. Recent examples include applying persona-based segmentation research to customer targeting systems and leveraging small language model efficiency research to reduce compute costs while maintaining performance.Organizational AI Leadership:Beyond individual products, I drive company-wide AI adoption by leading educational sessions for product and engineering teams, organizing deep dives on foundational research, and working with engineering managers to integrate AI development tools. I\'ve successfully pushed all product teams to evaluate ML/LLM applications in their features, fostering a research-driven culture across the organization.Strategic Impact:I build products that connect technical capabilities with business outcomes, consistently delivering 20-50% performance improvements through algorithmic innovation. My focus is expanding these research-driven approaches to larger-scale applications where AI capabilities create measurable business value.

Experience

1. Vice President of Product and Strategy

   Yourgi

   Jan 2026 — Present · Seattle, WA, US

Education

• Tsinghua University

  Inter-University Program for Chinese Language Study, Mandarin Chinese

  2010 — 2010

• Lutheran High School - Saint Charles

  High School

  2002 — 2006

• Yale University

  B.A., Economics

  2006 — 2010

Skills

• Data Analysis
• Digital Media
• Analytics
• Mobile Advertising
• Analysis
• Tableau
• Sql
• Google Adwords
• Web Analytics
• Rtb
• Comscore
• Product Management
• Strategy
• Online Marketing
• Advertising
• Statistics
• Entrepreneurship
• Account Management
• Lead Generation
• Mongodb
• Mandarin
• Business Intelligence
• Management
• Google Analytics
• Online Advertising
• Social Media Marketing
• Microsoft Excel
• Digital Marketing
• Marketing
• Mobile Marketing
• Php
• Digital Strategy