Meike Hegge
Director Marketing & Brand @Strategy&
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WORK HISTORY
Director Marketing & Brand @Strategy&
EDUCATION
Northeastern University
Bachelor of Science (B.Sc.), International Business
ESB Business School, Reutlingen University
Diplom Betriebswirtin (FH)
IMD
Leading Sustainable Business Transformation
ABOUT MEIKE HEGGE
My field of choice: marketing & communications. I am deeply convinced of the key role brand strategy plays to ensure an authentic and sustainable corporate positioning in today’s uncertain and rapidly changing world. With twenty years of experience in professional services, thereof eight years as brand leader and eight as strategy consultant, I combine in-depth marketing know-how with strategy and analytical skills. I harness this power to intelligently steer our marketing transformation aiming at establishing Strategy & and PwC as leader in strategy-to-execution and sustainability consulting. I am passionate about leveraging data, digital technology and new trends to drive brand impact based on my pragmatic attitude and innovative mindset. Equally important is my ambition to lead, inspire and empower others as I shape teams combining high performance with trust and pleasure.
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