Mei Arasan

About Mei Arasan

Digital Marketing Expertise: I bring over 2 years of hands-on experience as a junior digital marketer. My core responsibilities include SEO, keyword research, presentation preparation, and active involvement in crafting effective campaign strategies for Google, meta, and LinkedIn ads. Proven Campaign Strategy and Execution: I have successfully executed campaigns across diverse platforms, catering to both B2C and B2B clients, including enterprises. My focus is on practical and results-driven strategies. Technical Proficiency and Collaboration: In addition to digital marketing, I\'m familiar with Visual Studio Code, HTML, and CSS, enabling me to contribute to website content updates. Collaborating with developers, I\'ve addressed technical issues and ensured seamless website functionality. Collaboration with Design and Content Teams: Working closely with design and content teams, I\'ve contributed to the creation of compelling ad creatives and keyword-rich captions, maintaining a cohesive brand message. Email Marketing and LinkedIn Outreach: My experience extends to planning and executing email marketing and LinkedIn outreach, enhancing client reach and engagement. Analytical Skills and Technical Monitoring: I use tools such as Google Search Console and Google Analytics for website maintenance, ranking monitoring, and in-depth user behavior analysis. Paid Marketing Proficiency: I\'m proficient in using Google Keyword Planner for research and have successfully managed various Google ad types for lead generation and brand awareness. Social Media Advertising Expertise: Utilizing Meta Business Suite and LinkedIn advertising, I\'ve effectively implemented strategies for lead generation and brand awareness.

Experience

1. Performance Marketing Strategist

   Growthifyu

   Mar 2025 — Present · Bengaluru, IN