Mei-Ling K.
Revenue & Growth Leader | Turning Paid Media, CRM & Data into Scalable eCommerce Systems
- Role
- Marketing Director at Swiftotter
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Mei-Ling K.
With over 15 years in digital marketing, I specialize in building structured, scalable performance ecosystems for e-commerce and high-growth brands. Currently serving as Digital Marketing Director at SwiftOtter, I lead the U.S. marketing function, driving full-funnel strategies across Paid Search, Shopping, Paid Social, and CRM while ensuring profitability through P&L accountability and contribution margin optimization. My expertise includes e-commerce, Google Ads, and digital marketing media, with a focus on feed-first growth strategies, structured experimentation, and cross-functional collaboration. I am passionate about aligning analytics, media, and CRM into cohesive strategies that enable measurable, sustainable revenue growth for dynamic organizations.
Experience
Marketing Director
Apr 2026 — Present · Orlando, FL, US
Education
University of Auckland
Bachelor of Arts (B.A.), Film, TV and Media Studies
2007 — 2011
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