Mehul Sampath
Digital Marketing at Google | GTM, Consumer Insights and Growth Strategy
- Role
- Digital Marketing Strategist at Google
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mehul Sampath
At Vodafone Idea Limited, I spearhead the revenue generation activities, including GTM, new product development, digital sales and improving digital journeys for the International Roaming business. Close coordination with regional marketing executives to drive campaigns and develop a deep understanding of India\'s outbound travel market and evolving travel behaviour is a core part of my job. I\'ve honed my competencies in understanding consumers, starting with the \"Why\", using data to decode usage patterns and creating a robust segmentation matrix that defines user needs & pain points. With 35%+ growth in the last 15 months, the goal is to double the revenue in the next 6 months by leveraging key partnerships and strengthening Vi\'s right to win.Loving my newfound craze for motorcycles. Weekend rides on my Honda CB350 RS is something I look forward to all the time. If you\'re someone interested in building something in the biking space (especially in the >300 CC category)- hit me up.I enjoy learning new things and connecting with people across a range of industries, so don\'t hesitate to reach out on LinkedIn or at below coordinates: Email: m•••••••@iimklive.comSkills - Marketing Strategy, Go-to-Market Strategy, Growth Strategy, Campaign Management, Marketing Analytics, Revenue Management, P&L Management, Product Launch, New Product Development (NPD), Pricing, Category Management, Marketplace, A/B Testing
Experience
Digital Marketing Strategist
Jun 2025 — Present · Bengaluru, IN
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA
2020 — 2022
NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)
Bachelor of Technology, Electronic Systems Engineering
2016 — 2020
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