Mehul Indoriya

About Mehul Indoriya

I have 14 years of experience in FMCG industry. Handled Traditional trade and modern…

Experience

1. Area Sales Manager

   DS Group

   Aug 2024 — Present · Rajkot, IN

   Sales Target Achievement: • Achieve monthly, quarterly, and yearly sales targets. • Ensure primary and secondary sales targets are met. Market Expansion: • Appoint and manage distributors in assigned areas. • Expand product reach and market share by identifying new markets and dealers. Team Management: • Lead and manage a team of Sales Executives or Territory Sales Officers (TSOs). • Provide training, motivation, and performance tracking. Distributor & Retailer Management: • Ensure proper stock availability, rotation, and order fulfillment. • Resolve distributor and retailer issues promptly. • Monitor credit limits and payments. Market Intelligence: • Gather competitor information (pricing, schemes, marketing activities). • Suggest changes in pricing, packaging, or promotion based on market feedback. Promotions & Branding: • Execute trade marketing and promotional activities at the retail level. • Ensure visibility and availability of point-of-sale materials (banners, danglers, etc.). Reporting & Analysis: • Submit daily, weekly, and monthly sales reports. • Analyze sales trends and take corrective actions.

Education

• Saurashtra University, Rajkot

  Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

• Master School of Management

  Post graduate diploma in marketing management