Malav Mehta
Digital Strategist Iii - Cad, Americas @Autodesk
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WORK HISTORY
Digital Strategist Iii - Cad, Americas @Autodesk
Montreal, QC, CA
Own the strategy, execution, optimization, and reporting of e-commerce programs in the Americas; regional and channel level sales forecasting, quarterly cross-channel media planning, and data-driven analyses using Adobe Analytics, Google Analytics and Data Studio • Manage the development and completion of marketing projects to build new user acquisitions for SaaS product lines across industries; stakeholder needs identification, Kanban test creation and management, budget planning supported by hypothesis-driven analyses, and resource allocation in line with tasks, dependencies and schedules • Evaluate funding requests, conduct cost-benefit analyses, forecast future financial needs with financial analytics, develop final budgetary agreements with management; achieving a 10% increase in revenue vs cost conversion quarter-over-quarter
EDUCATION
Concordia University
Bachelor of Commerce (B.Com.), Finance
ABOUT MALAV MEHTA
With +7 years of experience in digital marketing and consumer behaviour analysis, I help organizations across diverse fields enhance their users\' experience and develop products in line with clients\' needs. Be it as a CRM analyst, SEM specialist, consultant or digital project manager, I utilize user research methodologies and data to drive change.
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