Saloni Mehta
Associate Principal @Amazon
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WORK HISTORY
Associate Principal @Amazon
Munich, DE
EDUCATION
Bhavan’s College
H. S. C
Indian School of Business
Post Graduate Program in Management (PGP)
K.J. Somaiya College of Engineering
B.E.
Our Lady of Remedy High School
S. S. C
SKILLS
ABOUT SALONI MEHTA
Hey there I\'m a scrappy and curious digital marketer and marketing analytics professional. I have over nine years of experience helping businesses get value from their data. I love not just the art but also the science of marketing. My expertise lies at the intersection of data analytics, digital marketing, and technologyI\'m currently working at Amazon and have previously worked for organizations like Lowe’s (home improvement retailer), Maltego (B2B SaaS in cybersecurity), Mu Sigma (analytics consulting), and Media.net (ad-tech). Check the testimonials section, if you\'re curious about my work there.Some sample projects I\'ve worked on in analytics and/or marketing space include- Establishing causality between ad spend and performance- Ad strategies before launching a new product- Lead generation: Developing a lead qualification and sales nurturing process through marketing automation- Segmenting users for marketing and personalization purposes- Identifying the most valuable users for marketing campaigns- Computing and optimizing CLTV by understanding user\'s behavior- Analyzing sales cycle length and bottlenecks in the sales funnel by setting up reporting for funnel metrics as well as marketing performance metrics-Setting up and analyzing A/B tests to identify winning ad strategiesThese are topics I\'m most familiar with and passionate about- Developing data-driven narratives to answer core business questions- Work with business, data, analytics and product teams to manage projects- Conversion Rate Optimization- Web performance measurement, S2S tracking etc- B2B SaaS lead generation, CRM- Understand acquisition, engagement and retention metrics and implement tactics And these are some of the technologies I work with (and/or familiar with)- Python (pandas, NumPy, scikit-learn, plotly, matplotlib, seaborn)- R (caret, ggplot2, shiny, dplyr)- SQL in its different flavors- Cloud providers like AWS- Other analytical and ETL tools like SAS, Matillion - Marketing analytics tools like Google Analytics, Google Optimize, Google Search Console. Tag Manager, Adwords, Bing Ads, Facebook Ads, LinkedIn Ads-Data visualization tools like PowerBI and SAS Enterprise- Advanced Excel (VBA Script)I am always open to growing my network of people. Feel free to connect with me or shoot me a message!Website: saloni.xyz | Email: saloni.mehta073 at gmail dot com
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