Mehrnaz A.

About Mehrnaz A.

I am a Data Scientist with an M.S. in Urban Informatics and a Graduate Certificate in Data Analytics from Northeastern University, Boston. I specialize in machine learning, predictive modeling, and data engineering, turning complex datasets into actionable insights that drive business decisions.My expertise includes statistical modeling, regression analysis, clustering, NLP, and forecasting, with a strong focus on healthcare and marketing analytics. I have experience building predictive models, automating analytics pipelines, and optimizing data-driven strategies to enhance performance and efficiency.I’m proficient in R, Python, and SQL on Snowflake, developing scalable ETL workflows and interactive dashboards using R Shiny and Tableau. Whether it’s designing machine learning solutions, analyzing high-dimensional data, or creating data visualizations, I thrive on solving complex problems and delivering impactful insights.

Experience

1. Principal Data Scientist

   Spring & Bond

   Aug 2025 — Present

   Lead the development of interactive R Shiny dashboards and predictive models for multiple brands.Built an HCP Enrollment Propensity Dashboard using XGBoost, enabling top 20% HCP prioritization and improving targeting efficiency by 15%.Developed HCP journey stage dashboards with Sankey visualizations, helping stakeholders identify engagement drop-offs and prioritize resources.Built digital activity scoring and geographic insights dashboards, incorporating causal impact analysis to inform marketing investment decisions.Implemented Marketing Mix Modeling dashboards, linking media spend to ROI, revenue predictions, and budget allocation recommendations.Developed R Shiny dashboards to evaluate media metrics’ impact on site activities using regression and Random Forest, enabling data-driven budget decisions and optimizing media impact.

Education

• Islamic Azad University

  Master's degree, Urban Design and Planning

  2014 — 2016

• Northeastern University

  Master of Science - MS, Urban Informatics

• Northeastern University

  Data Analytics Graduate Certificate

• Khavaran Institute of Higher Education

  Bachelor's degree, Urban Design and Planning

  2009 — 2013