Mehreen Hussain

About Mehreen Hussain

Passionate Marketer | CPG & Retail Specialist | Empathy-Driven LeaderWith almost two decades in the consumer packaged goods and retail sectors, I thrive on developing brand and category marketing strategies that connect deeply with people. My experience spans multi-channel integration, combining traditional and digital approaches to create impactful campaigns that resonate with diverse audiences.As a second-generation Bangladeshi-American and a single mother, I bring a unique perspective to my work, rooted in resilience, adaptability, and an unwavering commitment to authenticity. Breaking from traditional norms to build a life for myself and my children has taught me the power of courage, empathy, and inclusivity—qualities that guide my approach to both leadership and marketing.My superpowers- Understanding and empathizing with people, allowing me to craft marketing that genuinely connects- Developing and leading collaborative teams where innovation and growth are at the forefront- Fostering open-minded environments that welcome diverse perspectives and drive meaningful results.I am passionate about empowering teams, shaping impactful campaigns, and always leaving things better than I found them. Whether it\'s launching a new brand strategy, refining a campaign, or building a team, I approach each project with dedication, creativity, and a focus on growth.Let’s connect if you share a passion for innovative, empathy-driven marketing!

Experience

1. Director, Audience Marketing Strategy

   McDonald's

   Jul 2025 — Present

   I lead the art and science of connecting people to the McDonald’s brand in ways that are data-driven, emotionally resonant, and culturally relevant. I build bold, future-facing strategies that grow love, loyalty, and long-term business impact.

Education

• University of North Florida

  BS, Communications

  2000 — 2003