Mehmet Y.
Growth & Strategy Leader | Data Driven Loyalty & Digital Customer Experience I Starbucks Eurasia I Turkcell Telecom I Nielsen IQ
- Role
- Manager, Digital Guest Experience - Popeyes, Us & C at Restaurant Brands International at Restaurant Brands International
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Mehmet Y.
Strategic and results-driven CRM and loyalty executive with over 12 years of experience in marketing, customer engagement, and digital transformation across fmcg, retail and telco industries. Proven track record of leading cross-functional and regional teams, driving $300M+ in revenue through innovative loyalty programs, data-driven campaigns, and strategic partnerships. Recognized for a proactive leadership style, ability to navigate complex market conditions, and passion for delivering scalable customer-centric solutions. Energetic, collaborative, and growth-oriented cross functional team leader with an entrepreneurial mindset.Core competencies are CRM Strategy & Execution, Loyalty Program Design, Customer Experience, Lifecycle Management & Segmentation (RFM, Behavioral), Digital Product Marketing, International Market Expansion, CLV Growth, Retention Marketing, Mar Tech, Mastercard Test & Learn
Experience
Manager, Digital Guest Experience - Popeyes, Us & C at Restaurant Brands International
Restaurant Brands International
Nov 2025 — Present · Miami, FL, US
Kiosk & Voice AI product leader
Education
Aspen University
Master of Business Administration - MBA
Marmara University
Bachelors, Industrial Engineering
Technische Universität Clausthal
Bachelors, Industrial Engineering
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