Mehmet Serdarcan Kurt

Business Intelligence Manager @Pets Deli

Berlin, DE

As a dedicated Business Intelligence Manager at Pets Deli, I lead our business intelligence (BI) efforts, driving data-backed decision-making, boosting business performance, and enhancing operational efficiency.Achievements:Marketing & CAC Optimization-Partnered with the Marketing team to optimize Customer Acquisition Costs (CAC) andimprove campaign strategies-Built and automated dashboards using BigQuery, Mara (DBT equivalent) and GSheets,enabling faster channel steering-Facilitated the launch of new marketing initiatives like Tiktok, Ambassador andMicro-influencer programs, driving data-backed decisions to improve ROI.As a result of our collective efforts, this led to a 20% decrease in overall CAC.Product Analytics & A/B Testing- Supported the Product team in launching the Pet Need Journey project, redesigning thewebsite experience based on personalized customer data (e.g, pet intolerances, breeds)- Led the design, implementation (especially of GTM tracking), and analysis of A/B tests,measuring impact on engagement and conversions- Provided actionable insights to optimize user flows and enhance product adoptionpost-launch in over 20 AB tests in 2024 alone.Cross-Departmental Collaboration & Operational Insights- Box Tracking App: Partnered with Supply Chain and Backend teams to build an appoptimizing warehouse productivity. Developed SQL logic to sort product orders using AWSimage recognition data, reducing picking costs and improving box size accuracy (50% oforders now pre-suggested)- Customer Claims Dashboard: Worked with Customer Service to build a Metabasedashboard connecting structured warehouse data and unstructured Zendesk data. Reducedcustomer complaint costs by 85%.Tech Stack: SQL, DBT, BigQuery, GSuite, Typeform, Xentral (ERP), CustomerIO (CRM), Python (Limited)

Freie Universität Berlin

Master of Arts - MA, Sociology

Kabataş Erkek Lisesi

High School Diploma

McGill University

Exchange, Sociology

Boğaziçi University

Bachelor of Arts - BA, Sociology