Mehmet Ilker Serbest
Group Senior Manager, Marketing Platforms @Vodafone
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WORK HISTORY
Group Senior Manager, Marketing Platforms @Vodafone
London, GB
Orchestrating the Triumph of \'Always on Marketing\' Across Vodafone MarketsAs the driving force behind the success of the \'Always on Marketing\' journey spanning Vodafone markets, I have left an indelible mark on the landscape of strategic marketing. Able to manage total budget of 100M+ Euros of transformation budget across 12 different Vodafone markets over multiple years. Solution is providing highly scalable and performant platform serving 80M+ customers and providing real-time queries thousands of transactions per second. My role has been defined by visionary leadership, cross-functional collaboration, and a tireless commitment to quality and efficiency. Key highlights of my accomplishments include:Leadership at the Helm: I have led the Expert Desk team, dedicated to providing invaluable expertise and support throughout the journey for Vodafone markets. This leadership has been pivotal in ensuring that the journey remains guided by best practices and unparalleled knowledge.Centralization for Excellence: I spearheaded the centralization of implementation across these diverse markets, setting the stage for unparalleled quality and operational efficiency. My efforts have unified and streamlined operations, resulting in a harmonious and seamless execution.Strategic Partnership: I have worked closely and collaboratively with partners and local markets, forging synergistic relationships that have proven to be the bedrock of our seamless and successful execution. My ability to connect, engage, and leverage the strengths of various stakeholders has been a cornerstone of our success.Innovative Cross-functional Collaboration: In collaboration with technology and the broader commercial community, I have championed the development of best-in-class design and development of decision strategies.This initiative has played a pivotal role in successfully executing key commercial activities, marking a trailblazing path towards excellence in strategic execution.
EDUCATION
Hacettepe University
Bachelor of Engineering (BEng), Computer Science
SKILLS
ABOUT MEHMET ILKER SERBEST
As a Group Senior Manager of Marketing Platforms at Vodafone, I lead a team of experts in delivering mobile marketing solutions that enhance customer engagement and loyalty. With over 10 years of experience in the telecommunications industry, I have a strong background in Telecommunications, Marketing Technologies and Digital.My mission is to leverage digital technology and business agility to create innovative and impactful mobile marketing that reach millions of customers across the globe. I have successfully launched and managed several projects that increased user retention, conversion, and satisfaction rates, such as the Marketing Platforms, E-Commerce solutions, Digital Technologies. I am passionate about exploring new ways to use data analytics and artificial intelligence to deliver personalized and relevant marketing messages to our customers.
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