Mehïka Séphorah Dorval
Marketing and Content Lead @Housing Works
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WORK HISTORY
Marketing and Content Lead @Housing Works
Lead the development and execution of integrated content strategies across email, blog, and social media channels for a mission-driven cannabis brand, resulting in increased customer engagement, community growth, and revenue.•Build and manage a robust content calendar aligned with retail priorities, leveraging data insights and customer behavior to optimize campaign performance and deliver engaging, on-brand storytelling across owned media platforms.•Develop and maintain Housing Works\' influencer program, collaborated cross-functionally with events, retail, and CX teams, and created timely, culturally relevant content that positioned the brand in key social conversations and drove meaningful engagement.
EDUCATION
Florida International University
Bachelor of Business Administration (B.B.A.), Finance and Marketing
Miami Dade College
Associate's degree, Business Administration and Management, General
SKILLS
ABOUT MEHÏKA SÉPHORAH DORVAL
I’m a passionate professional specializing in content strategy, event programming, and community building. I’ve worked with global brands like McDonald’s, Coca-Cola, and Essence Fest, crafting marketing plans and partnerships that drive impact.As a content strategist, I’ve created and managed digital experiences for platforms like Nick.com, NFLNickPlay.com, and NickJr.com, while contributing to app strategies for The Screens Up and Nick App. My skills include copywriting, SEO optimization, project management, and collaborating with cross-functional teams to deliver results.In events, I’ve organized workshops like The Creative Toolkit to empower freelancers, hosted cultural and community-driven series like mbodywell\'s For Your Information (cycle syncing series), and managed high-profile events at Housing Works Bookstore. Whether creating engaging content or bringing people together through events, I’m dedicated to making a meaningful impact.
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