Mehgan Radtke
Sr Strategist, Crm & Loyalty @Bounteous
Signup · Get unlimited contacts
WORK HISTORY
Sr Strategist, Crm & Loyalty @Bounteous
Denver, CO, US
EDUCATION
Fashion Institute of Technology
Bachelor of Science (B.S.), Advertising and Marketing Communications
Fashion Institute of Technology
Associate in Applied Science, Advertising and Marketing Communications
Noble Desktop
Certification, HTML for Email
ABOUT MEHGAN RADTKE
Senior CRM & Lifecycle Strategy Leader with 10+ years driving enterprise growth Achievements: Led enterprise CRM and nurture strategies supporting multi-million-dollar pipeline and revenue goals across B2B and B2C portfolios Drove 50%+ growth in marketing-qualified prospects through advanced segmentation, lead scoring, and behavioral targeting Designed and scaled vertical-specific lifecycle frameworks adopted as brand and agency best practices, accelerating customer engagement and conversion Owned executive-facing roadmaps, performance scorecards, and quarterly business reviews that strengthened executive trust and guided strategic investment decisions Led a comprehensive CRM strategy and program audit for a new enterprise CPG client, strengthening executive partnerships and driving $250K+ in incremental agency revenue. Drove $1.3M+ in incremental revenue through account expansion and scope growth for a CPG client, through CRM program growth ownership and leading strategic engagements. Led the development and scaling of a milestone-based personalization framework, embedding age-based segmentation into core lifecycle programs to drive sustained engagement (+20% YoY) and conversion growth (8%+ YoY).I help enterprise brands design and scale high-impact CRM and lifecycle programs that drive engagement, retention, and measurable business growth.With 10+ years leading data-driven, multi-channel initiatives for B2B and consumer brands, I specialize in connected customer journeys, segmentation, personalization, and performance optimization. My work translates complex customer behaviors into clear, executive-ready roadmaps that support revenue and long-term brand equity.At Bounteous, I partner with senior and executive level stakeholders and cross-functional teams to lead CRM and personalization programs for brands—owning strategy from journey design and automation through testing, optimization, and executive reporting.I’m known for a collaborative, consultative approach that brings structure, clarity, and momentum to complex initiatives.Clients: Samsung, L’Oréal Kiehl’s, Adobe, Popeyes, Orkin, Princess Cruise Lines, Mystic Lake Resort and Casino, Scholastic, Darden, Gerber (Nestlé)Industries: CPG, B2B, Consumer, Hospitality, QSR, CasinoChannels: Email, SMS, Push, In-App, Web, Direct MailLifecycle Strategy | CRM & Personalization | Revenue Growth | Translating Complex Data into Executive-Ready Strategy & Storytelling | Executive Communication | Cross-Functional Leadership
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.