Margaret Heffernan

About Margaret Heffernan

Every member of the team has something valuable to share that can help others realize…

Experience

1. Communications and Corporate Giving Manager

   Alliance Laundry Systems LLC

   Jan 2019 — Present · Ripon, WI, US

   In collaboration with our Executive Leadership team, establish and drive a corporate editorial calendar that keeps our team members informed about company performance and how their daily work contributes to our success.• Develop and manage a comprehensive, multi-channel advertising and public relations campaign to raise awareness about our career opportunities. • Manage the company social media channels. Doubled the company social media following in two years by implementing a “snack-size” approach to storytelling that focuses on our team members and blends US and international items of interest with strong visuals.• Oversee and develop content for all internal communication channels for the company which includes a complete redesign and rebuild of the company intranet in 2020.

Education

• University of Wisconsin-Madison

  Bachelor of Arts (BA)

  1987 — 1990

• Concordia University

  Master of Business Administration (M.B.A.)

Skills

• Crisis Communications
• Employee Engagement
• • Training, Coaching and Developing Others
• Press Releases
• Customer Service
• Leadership
• Strategic Planning
• Strategic Communications
• • Crisis Management
• Budgets
• Advertising
• • Media, Public Relations and Marketing Campaign Development and Execution
• Marketing Communications
• Strategy
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Nonprofits
• Management
• • Hands-on Experience in Business Operations and Customer Service
• Integrated Marketing
• Leadership Development
• Event Planning
• Fundraising
• Editing
• Organizational Development
• Social Networking
• Social Media Marketing
• Newsletters
• Change Management
• Training
• Marketing
• Corporate Communications
• Public Speaking
• Social Media