Mehavarshni S
Product Marketing Manager @ IBM | Ex Freshworks | Executive MBA from NMIMS | Skills: Brand Marketing and Product Marketing
- Role
- Product Marketing Manager at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mehavarshni S
I’m a Product Marketing Manager with 10+ years of experience in B2B SaaS, spanning customer and event marketing, content strategy, and go-to-market execution. I spent nearly a decade at Freshworks helping build and scale campaigns, communities, and flagship programs—leading initiatives like developer summits and large internal hackathons with hundreds of participants—before moving to IBM, where I now focus on driving adoption and GTM for watsonx.governance. With an Executive MBA in Marketing and Leadership Strategy and an academic background in architecture, I love combining structured thinking and design sensibilities to turn complex products into clear, compelling stories that drive real business impact.
Experience
Product Marketing Manager
Jul 2024 — Present · Bengaluru, IN
Major Focus & North Star: Grow watsonx.governance adoptionPartner GTM: Partner with ecosystem marketing and sales to drive consideration and demand.Messaging & launches: Craft partner messaging/positioning- own the partner marketing kit. Own new feature launches relevant to the watsonx.governance ICP Social Content: Lead social content strategy for watsonx.governance across IBM, partner, and ecosystem channels- publish regularly with measurable CTAs.Funnel & GTM: Collaborate with PMs Demand and PLG teams on funnel analysis to refine GTM and conversion motions.Proof & Stories: Build client stories with the CSM teams and ecosystem partners
Education
Anna University Chennai
Bachelor of Architecture (B.Arch)
2010 — 2015
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Executive MBA, Dual Specialisation in Marketing, Leadership and Strategy
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