Meharpreet Kaur

Associate Media Planning Consultant @Zeta Global

Hyderabad, IN

As a Media Planning Consultant within the Enablement team at Zeta - 1. I work on developing data-driven media plans/insertion orders across social and programmatic channels, which address client requirements, budgets, and KPIs. I\'ve also led media planning and audience strategy for multiple 6 & 7-figure RFPs, successfully approved by clients and now live across digital channels. Collaborated across multiple teams (like sales, client success/account management, analytics, creative development, etc) to ensure developing campaign plans on time and fulfill client expectations4. Supported (and won) new business pitches and client projections by building media strategy decks/media plans, cost, media reach, and budget projections5. Trained and guided new team members about workflows, internal/external tools, media planning and buying softwares, and best practices

Thapar Institute of Engineering & Technology

Bachelor of Technology - B. Tech.

Loreto Convent, Delhi

AP level Physics, Chemistry, Biology with Informatics Practices

Thapar Institute of Engineering & Technology

Minor