Mehar Sridhar
Manager - Digital Product & Design @Air Canada Vacations
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WORK HISTORY
Manager - Digital Product & Design @Air Canada Vacations
Toronto, ON, CA
User‑centric product ownership; defined “moments that matter,” mapped journey health, and prioritized work that removed friction.• Built and maintained a shopping/booking roadmap; groomed a large customer backlog in Jira; authored PRDs, user stories, and acceptance criteria; facilitated Sprint Planning/Reviews in Scrum.• Drove outcomes with test‑and‑learn: funnel analytics, A/B tests informed hypotheses; re‑sequenced delivery to ship high‑impact increments that lifted direct channel revenue by +35% in six months.• Partnered with Product Design to shape future booking flows; ran interviews, usability tests; improved task‑completion and checkout progression.• Strengthened data quality/observability with GA4 dashboards and BI; translated insights into features that closed performance gaps (attach rate, AOV etc).• Ensured compliance and accessibility: embedded WCAG practices; coordinated incident triage and post‑mortems.• Stakeholder management: monthly/quarterly business reviews; crisp executive storytelling; created buy‑in across Marketing, Sales, and Revenue• Team leadership: coached junior PM/UX talent; raised delivery predictability via clearer DoR/DoD, definition of metrics, and cycle‑time/velocity visibility.
EDUCATION
ICFAI Business School
MBA, Marketing / Information Technology
SKILLS
ABOUT MEHAR SRIDHAR
Senior Product Leader with 15+ years of experience in driving digital growth across travel, eCommerce, and platform-based businesses. I\'ve led initiatives that generated over $300M in revenue, boosted conversions by 20%, and delivered meaningful user experiences at scale. I specialize in building cross-functional product strategies that embed machine learning, automation, and data-led personalization to improve KPIs and unlock growth. From launching high-converting booking flows to transforming digital merchandising through experimentation and analytics, I focus on scalable solutions that deliver measurable business value.Core competencies: Digital Channel Optimization | Customer Experience Design | Strategic Leadership eCommerce Growth Strategies | Agile Methodologies | Data-Driven Decision MakingSpecialties: Product Delivery / Digital Marketer / Competitive Intelligence / Business Analysis / CRM / Agile Project Management / UI & UX Mapping
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