Mehak Sabat

About Mehak Sabat

I am a senior entertainment marketing professional with over 15 years of experience shaping campaigns and strategies across OTT platforms, films, digital ecosystems, and talent marketing. My career spans working with leading platforms, production houses, and talent, giving me a 360° perspective on brand building and audience engagement in a fast-evolving entertainment landscape.I have had the opportunity to lead marketing for original content, scale national film campaigns, and build digital-first strategies for talent and brands. My work cuts across formats (long-form, short-form, branded IPs) and across diverse markets in India, giving me deep insight into regional audiences, consumer behaviour, and cultural trends.What defines my approach is the ability to blend creativity with strategy: turning insights into impactful campaigns, building partnerships that create long-term value, and shaping narratives that resonate with audiences across platforms. With a strong foundation in content, brand partnerships, PR, and digital storytelling, I bring a unique mix of strategic vision and hands-on execution to every role.

Experience

1. Head of Marketing

   Sohum Shah Films

   Jan 2026 — Present · Mumbai, IN

Education

• International School of Business & Media

  Bachelor of Business Administration (BBA), Media Management

  2004 — 2007

• Times School of Journalism

  PGD in Journalism, Journalism

  2008 — 2009

Skills

• Digital Media
• Broadcast
• Media Buying
• Copywriting
• Journalism
• Television
• Media Planning
• Social Media Marketing
• Social Networking
• Advertising
• Digital Strategy
• Social Media
• New Media
• Facebook
• Marketing
• Blogging
• Video Production
• Brand Development
• Content Management
• Brand Management
• Content Strategy
• Marketing Strategy
• Movie Marketing
• Digital Marketing
• Team Management
• Creative Writing