Mehak Afzal

About Mehak Afzal

Passionate, persistent, poetic and punny (on most occasions), The only 4 P\'s of marketing…

Experience

1. Copywriter

   Alter Marketing Solutions Pvt. Ltd

   Apr 2024 — Present

   As a content writer and copywriter, I’ve built versatile experience working across industries and formats. My early projects gave me a strong foundation - creating print advertisements for Karnataka Bank, concept OOH campaigns for Janapriya Hospital, and video scripts for ICICI Bank. I also contributed news stories to NDTV and wrote blogs for brands such as AK Apple Ply, The Skin Clinic, Semnox, MARC Glocal, Prasad Netralaya, and more.I later transitioned into a role as a copywriter for performance marketing ads, where I’ve worked with over 20+ clients. My work spans Google Display Network campaigns, 3D ads for brands like Pioneer Middle East, motion graphics ads, video production, and static creatives for Meta platforms. I’ve collaborated with clients across various niches, including MAK Group, MGM Mukund Realty, Trayi Jewellers, IMJ Institutions, Manch Technologies, The Skin Clinic, and several others.In this role, I contribute to the full creative process, from ideation and scripting to directing ad campaigns. I’ve had the opportunity to work across both B2B and B2C industries, partnering with international as well as local brands to turn creative thinking into messaging that works in the real world.