Mehak Kothari
Lead Product Designer | UX/UI & Design Systems | 0→1 Product | AI B2B & SaaS | Previously @CNN and @Deloitte
- Role
- Lead Product Designer (Ai B2c & B2b) at Imera
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mehak Kothari
I’m a Product Designer who blends \'emotions\' and \'analytics\' to create purposeful play…
Experience
Lead Product Designer (Ai B2c & B2b)
Jan 2025 — Present · New York, NY, US
Designed and launched Imera’s AI-driven platform, enabling immigrants to connect with lawyers, government services, and banks, manage finances, track visas, and access essential U.S. resources.• Led the 0→1 design process, defining user flows, UX architecture, and UI components to create an intuitive experience for immigrants navigating complex bureaucratic and financial systems.• Built and maintained a scalable design system, ensuring visual consistency, accessibility (WCAG compliance), and cross-platform usability across Imera’s B2C and B2B products.• Designed a seamless onboarding experience and user research framework, optimizing account setup, banking and document management through usability testing and A/B experiments to boost engagement and conversion.
Education
Unitedworld Institute Of Design
Bachelor's degree, Design and Visual Communication
2018 — 2022
California College of the Arts
Masters in Human Computer Interaction Design, Human Computer Interaction
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