Meg Wright Campbell

Sr Director, Client Partnership Channel Partner Marketing | Marketing Technology

Role
Senior Director Client Partnership at Ansira
Location
Cleveland, OH, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Meg Wright Campbell

As a member of the Client Partnership Team at Ansira, I thrive at the intersection of…

Experience

  1. Senior Director Client Partnership

    Ansira

    Apr 2018 — Present

    Provide national clients with the solutions, strategies, and expertise to acquire new customers, ensure consistent brand messaging, and maximize their ROI and KPIs through local channels. Responsible for the development of the annual account plan that is consistent with the client’s strategic business objectives (both short and long-term) and ensuring the cross functional teams are aligned to deliver. Recommend and execute test and learn strategies for paid and owned media campaigns to improve engagement and performance. Conduct quarter business reviews focusing on growth and improvement of our key performance indicators. Lead monthly optimization meetings to gain insights into client performance that lead to recommendations to optimize performance. Collaborate with leadership and executive teams across Sales, Technology/Development, Product, Execution, Finance, Operations to ensure client success and share how company initiatives can benefit client programs/campaigns.

Education

  • DePaul University

    Masters in Advertising and Public Relations, Advertising, Public Relations

    2009 — 2011

  • Miami University

    Bachelors of Science, Marketing

    2004 — 2008

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Meg Wright Campbell — Senior Director Client Partnership at Ansira in Cleveland, OH, US | Unifers