Megan Vaughan Hubbell

About Megan Vaughan Hubbell

My toxic trait is buying books when I already have a healthy pile, half-read, right next to me.I’m Megan (hi, hello).the person who creates message coherence across the business so effort compounds instead of competes.I’m a strategy and messaging lead, internet elder, meme connoisseur, breakfast enthusiast, and long-term brand builder.I’m also a mother, a pet owner, and a lifelong lover of sci-fi and fantasy. Jurassic Park and Lord of the Rings are my love language.But really…I work with founders and leadership teams who are doing all the right things → posting, launching, refining, hiring. and still feel like things live on an island and are just. there.All I care about is that you know what to talk about, you know how to talk about your thing… and how other people know how to talk about you.As a Fractional Strategy & Messaging Lead, I help owner-led businesses clarify:• who they’re actually for• what they’re trying to achieve right now• and how their messaging, offers, and marketing efforts should line upso work stops getting wasted, decisions get easier, and momentum feels sustainable again.I’m not a growth hacker or a campaign factory.I’m the person who bridges the gap between strategy and execution, creates direction and helps business owners and teams move forward with confidence.Most of the founders and owners I work with:• have strong experience and real results• know their work is valuable• are tired of chasing attention or constantly reinventing their message• want their marketing to reflect the actual transformation they provideI believe: longevity and legacy matter more than flash-in-the-pan growth humility shouldn’t cap your impact or earning power you should be working at the top of your license, not buried in noise your positioning should do the heavy lifting, not constant hustleWhen teams fully embrace this shift, they don’t just “make more money.”They:• stop feeling reactive• attract aligned opportunities instead of chasing• show up with clarity and authority• grow in ways that actually support their livesMy point:You don’t need more tactics.→ You need clearer direction, sharper messaging, and alignment between what you say and what you do.That’s the work I do, as an embedded, fractional partner.

Experience

1. Director of Brand Marketing

   Prolificbanana

   Jan 2009 — Present · IA, US

   Lead strategy and execution for lifecycle marketing, customer education, and go-to-market initiatives across service-based and early-stage organizations.→ Own end-to-end customer lifecycle strategy, including acquisition messaging, lead nurture, onboarding, retention, and re-engagement.→ Design and optimize lead nurture and educational content systems that build trust, clarify value, and support long-term conversion and retention.→ Translated audience research and behavioral insights into customer education and nurture frameworks that clarified value, strengthened trust, and supported long-term conversion.→ Rebuilt and optimized lifecycle email programs to re-engage inactive audiences, creating a consistent revenue-generating channel and restoring list engagement over multiple quarters.→ Led targeted lifecycle campaigns, including an email initiative that generated nearly a typical month’s revenue in four days.→ Partner with stakeholders to define go-to-market strategy, positioning, and launch sequencing for new offers and services.→ Map and refine customer journeys across email, web, and digital touchpoints to improve clarity, adoption, and consistency.→ Conduct competitive and market analysis to identify messaging gaps and differentiation opportunities in crowded or regulated markets.→ Use performance data and campaign insights to inform strategy, optimize messaging, and guide future lifecycle initiatives.→ Manage multiple concurrent initiatives and timelines while maintaining quality, accuracy, and alignment with business goals.→ Established positioning and thought leadership frameworks that improved offer clarity, accelerated buyer trust, and supported more efficient sales and go-to-market efforts.

Education

• Buena Vista University

  Bachelor of Arts (BA), Graphic Design and Communications

  2007 — 2009

Skills

• Graphic Design
• Adobe Creative Suite
• Brochures
• Social Media
• Marketing
• Web Design
• Graphics
• Logo Design
• Flyers
• Typography
• Photoshop
• Branding & Identity
• Catalog Layout
• Business Cards
• Desktop Publishing
• Bootstrap
• Html5
• Css
• Responsive Web Design
• Book Design
• Online Marketing
• Online Advertising
• Google Adwords
• Google Analytics
• Advertising
• Social Media Marketing
• Indesign
• Illustrator
• Creative Direction
• Web Development
• Project Management
• Adobe Photoshop
• Branding
• Adobe Illustrator