Meg Roberts

Board Member @International Franchise Association

Ann Arbor, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2019 — Present

Board Member @International Franchise Association

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DC, US

EDUCATION

1993 — 1995

College of Charleston

Summer Student, Business, Management, Marketing, and Related Support Services

1996 — 1998

Michigan State University

MA, Advertising Research, Consumer Behavior & Product Development

1991 — 1995

University of Michigan

BA, Communications

SKILLS

Marketing ResearchLead GenerationSEO CopywritingFranchise SalesSEOSmall Business Online MarketingLeadershipNew Business DevelopmentInteractive MarketingManagementTeam BuildingSEO AuditsOnline MarketingSocial Media MarketingSemOnline ResearchStrategic NegotiationsMarketing CommunicationsCrmSocial MediaBrand ManagementContent StrategyMarketing StrategyPpcMobile MarketingOnline AdvertisingFranchise AgreementsStrategic PlanningTelevision ResearchMarketing ManagementOperations ManagementSalesCelebrityAdvertising ResearchCompetitive AnalysisMarketingCreative DirectionBrand DevelopmentMarket ResearchFranchising

ABOUT MEG ROBERTS

Highly effective and seasoned executive leader with proven expertise in P&L management, brand building, client relations and talent development. Sixteen years of broad experience in leading brands with an emphasis on the female consumer, health, beauty, and wellness. Deep expertise in franchising, strategy, marketing, operations, brand/unit development, communications, PR and corporate culture development. Excels in client relationship building, change management and inspiring high-performing teams to drive business results. Formally trained public speaker with exceptional communication, team-building, negotiation and personnel development skills. Tenacious problem solver who thrives on stage and in challenging situations. Proven track record of aggressive goal setting and achievement.Have successfully led companies through family-owned sale, synergistic & PE acquisition, M&A and capital raises. Board Member - International Franchise Association (current)Board Member – Frios Gourmet Pops (current)Board Member & Conference Host - Emerging Franchisor Conference (current)Founder - 30 Under 30 Mentoring Program (2021) Board Member - Franchise Update Consumer Marketing Conference (current)Named Franchise Update Magazine Top 24 Female Executive (2021)Crain’s Detroit winner of prestigious “40 under 40” executive leadership award IFA Women’s Committee (20••••17)As President, represented Molly Maid during episode of A&E’s “Be the Boss” reality series

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Meg Roberts — Board Member at International Franchise Association in Ann Arbor, MI, US | Unifers