Meg Rashkin
Integrated Brand and Product Marketer | Helping Connect Companies and People | Creative Problem Solver | Empathetic Leader | Runner
- Role
- VP, Group Director, Integrated Comms Strategy and Influencer Marketing at Trade School
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Meg Rashkin
Meg Rashkin (Roberts) is passionate about using her creativity, curiosity, and storytelling skills to connect people with brands and products through engaging, memorable experiences that deliver measurable impact. Meg brings 15 years of integrated marketing experience in brand, product, digital, social and influencer strategy and has helped craft results-driven marketing strategies for companies like Disney, The Home Depot, Publix Super Markets, Nike, Mizuno Running, FedEx, AT & T, VISA, AdventHealth, Mailchimp, SharkNinja, NBCUniversal, P&G, Johnson & Johnson, Unilever, Kraft Foods, The Home Shopping Network, Baskin-Robbins, Buffalo Wild Wings, General Motors, Delta Air Lines, Netflix and more. She’s also an empathetic and optimistic leader who has managed diverse teams in person and remotely, with the aim of fostering a culture of curiosity, collaboration, and innovation. Outside of work, she’s a mom of two toddlers, long distance runner, mental health advocate, and world traveler with a goal of combining all her interests as she works toward becoming a World Marathon Major 6-Star Finisher. - Vertical and Industry Experience: retail, ecommerce, digital products, consumer products, consumer package goods, fashion and apparel, lifestyle and performance footwear, food and beverage, beauty and personal care, automotive, healthcare, entertainment, television and film, financial services, telecom
Experience
VP, Group Director, Integrated Comms Strategy and Influencer Marketing
Feb 2022 — Present · Atlanta, GA, US
Clients: The Home Depot, AdventHealth, Publix Super Markets, FedEx, Mailchimp, SharkNinja Industries: retail, consumer products, e-commerce, tech Overview: Leads all integrated communications strategy and influencer marketing efforts for agency clients, including The Home Depot, FedEx, SharkNinja, and Mailchimp, with focus on brand and product campaigns. Managerial role overseeing and mentoring 10+ direct reports, responsible for fostering a culture of innovation, curiosity, and strategic thinking.
Education
Elon University
Corporate Communications
2004 — 2005
University of South Florida
Mass Communications, Public Relations
2005 — 2008
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