Meghan McParland

About Meghan McParland

Strategic marketer with a deep focus on demand generation, brand growth, and storytelling…

Experience

1. Director of Marketing

   Statewise

   Nov 2024 — Present

   As Director of Marketing at Statewise (formerly TaskMaster Pro / Cubhub), I led the full rebrand and launch of our unified identity — bringing together two beloved healthcare software brands under one modern, mission-driven platform. I drive marketing strategy across our Personal Care, Pediatric, and IDD product lines, building scalable demand generation programs that fuel growth and deepen engagement with provider agencies nationwide.From reimagining our brand architecture to developing integrated campaigns, my focus is on delivering clear value to the people who care for others — and positioning Statewise as the go-to partner in Medicaid billing, care coordination, and compliance.I oversee a full-stack digital strategy including SEO, SEM, social, email, and content marketing, with marketing automation at the core to power efficient, personalized outreach. I collaborate closely with our brilliant sales and product teams to ensure alignment from messaging to pipeline.Now leading marketing through a high-impact brand integration, I’m also spearheading- A full rebrand and identity refresh for the merged organization - Website consolidation and new digital experiences - Go-to-market campaigns across our IDD, personal care, and pediatric segmentsEverything I do is grounded in data, clarity, and empathy—because the people we serve deserve software that works as hard as they do.

Education

• Ithaca College

  BFA, Theatrical Production Arts

  1993 — 1996