Meghnath Dey

About Meghnath Dey

I am an Associate in the Global Marketing - Digital team at BlackRock, entrusted with overseeing the Adobe Target Operations team. My daily role also includes managing and supporting digital marketing initiatives spanning EMEA, LatAm, Aladdin, USWA, and iShares. Proficient in optimizing web, email, and social media channels, I combine strategic insight with analytical finesse to architect compelling marketing strategies.Current Focus - Digital Journey Orchestration, Personalization, Customer Data Platform(AEP)

Experience

1. Associate, Global Marketing - Adobe Target Platform Lead

   BlackRock

   Jul 2021 — Present · Mumbai, IN

   Spearheading the implementation and optimization of Adobe Target across BlackRock’s brands, including iShares for end investors and Aladdin. I design and execute omnichannel marketing strategies using tools like Adobe Target, Analytics, AEP CDP, Eloqua, DemandBase, and Contentsquare. My expertise lies in driving lead generation, improving customer engagement, and ensuring the best commercial outcomes through personalized marketing and data-driven strategies across email, web, and social media.Core competencies:Leading Adobe Target implementation for BlackRock\'s global brandsStrategic consulting on marketing experimentation, personalization, and lead generationDesigning and executing omnichannel marketing strategies for maximum ROIContinuously optimizing campaigns for increased conversion and growth

Education

• PTVA's Sathaye College

  Master's degree, Information Technology

• PTVA's Sathaye College

  Bachelor's degree, Information Technology

  2016 — 2019