Meghna Wani
Digital Marketer | IIM Lucknow | AI Generalist | 17+ yrs of helping businesses grow up to 7X in 1 year
- Role
- Senior Marketing Manager at Integrative Systems
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Meghna Wani
With 17+ years immersed in Marketing and sales, I\'ve delved deep into the industry. My journey began as an SEO content writer and evolved into a full-stack digital marketer. Partnering with me means teaming up with a T-shaped marketer—proficient in a plethora of skills yet specializing in content creation, SEO, and paid marketing.I firmly believe that Digital Marketing transcends mere tactics; it\'s profoundly strategic! It\'s about syncing your mindset with the end goals of clients or companies.Sure, anyone can run a Facebook paid ad campaign or navigate Google Ads—it\'s user-friendly. Then why enlist a digital marketer?Because, beyond tool operation, lies the realm of data analysis. It\'s about sculpting campaigns to optimize metrics, incessantly testing, re-optimizing, and retesting until objectives are met, at minimal cost to the client. No tool, platform, or software can replicate this - they can provide metrics; but interpretation, analysis, and corrective action require a human touch.Hence, a digital marketer (ahem, like me) brings reasoning and analytical prowess to the table. It\'s not just about wielding a marketing tool; it\'s about strategizing, understanding, interpreting, and executing plans that steer you toward success-Academically, I\'m an IIM Lucknow Alumni with a specialization in Sales and Marketing, A Post Graduate in Business Management, and a Masters in Science. Professionally, I am a quick learner with a strong work ethic. I\'m team-spirited, self-motivated, resourceful, reliable, honest, and a very committed individual-Since I love helping people in my field, I\'m sharing 3 content writing secrets from my side -#1 Write in active voice#2 Write simple - Example: use \'friendly\' instead of \'amiable\'#3 Use the thesaurus to build vocabulary1 Top Secret for Digital Marketers -# Never ever sell the product or service,\'sell\' the outcome.
Experience
Senior Marketing Manager
Jun 2022 — Present · Pune, IN
Education
Northwestern University - Kellogg School of Management
Certificate in Sales Management, Selling Skills and Sales Operations
Indian Institute of Management, Lucknow
Executive Program, Sales and Marketing
SNDT Women's University - P. G. Department of Computer Science
Master of Science (M.Sc.), Foods, Nutrition, and Wellness Studies, General
2009 — 2011
ICFAI University
Post Graduate Diploma in Business Management, Business Administration and Management, General
2008 — 2009
SNDT Women's University - P. G. Department of Computer Science
Bachelor of Science (B.Sc.), Foods, Nutrition, and Wellness Studies, General
2004 — 2007
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