Megha Poojari

About Megha Poojari

I am an accomplished Product Marketing Manager with a proven track record of success in driving marketing initiatives and achieving business objectives. At CogniSaaS, I have successfully listed our products on 20 different platforms, maintaining up-to-date information and earning recognition such as Quality Choice and Happiest Users badges. Additionally, my product and industry evangelism efforts have garnered over 6K impressions and 104% engagement, including attending G2 Live in Mumbai for valuable insights. At CogniSaaS, I have led marketing efforts to gain a strong presence on G2, resulting in 253 Twitter followers, 17 Glassdoor reviews with a 4.8/5 rating, and improved SEO. I have set up a successful CS Meet-Up in Bangalore with 50+ sign-ups, managed promotions, email campaigns, and community launches. Through LinkedIn ads, I achieved 15,048 impressions and 246 clicks. I also built a fully functioning website, growing the community from 0 to 148 active members. Before my current role, I excelled as a Content Marketing Manager, strategizing blog content, guest posts, and social media engagement. During my tenure at Blockwiz, I served as a Senior Content Marketer, where I created SEO-optimized content and achieved top rankings on Google. As a Consulting Account Manager, I oversaw client accounts, executed influencer campaigns, and developed GTM strategies. At McKinley Rice, I developed go-to-market techniques, implemented social media campaigns resulting in a increase in engagement, and spearheaded content marketing efforts. I began my career as a Content Writer and Social Media Manager, gaining expertise in pre-launch and launch campaigns, market research, and agile marketing tools. I have also held positions as a Content Writer Intern, where I honed my skills in SEO optimization, and as a Web Content Writer, creating search-engine-optimized content for a travel and leisure company. I have consistently achieved exceptional results throughout my career, leveraging my expertise in various marketing channels, including social media, SEO, influencer marketing, and content creation. I am a strategic thinker, adaptable to changing market trends, and proficient in data-driven decision-making. As a dynamic and versatile marketing professional, I am driven to contribute to the growth and success of organizations through innovative marketing strategies. I am eager to connect with like-minded professionals and continue making a positive impact in the industry.

Experience

1. Product Marketing Manager

   Cognisaas

   Apr 2023 — Present · Bengaluru, IN

   Successful listing on 20 product listing websites and maintaining all the information updated every month.[Resulting in achieving various badges like Quality Choice & Happiest Users from Crozdesk and Fastest Implementation from Software Suggest]- Cosmetic changes to the website: resulted in decreased scrolling, updated messaging, the inclusion of pricing and product page, G2 updates, resources, faqs, etc - Product/Industry evangelism: These content pieces have garnered over 6K+ impressions and gained over 104% engagements. Also, attended G2 live in Mumbai to seek deep insights and learnings that will be beneficial for CogniSaaS - Constantly upgrading the websites and pages with updates from G2 - Got listed our product under 5 different categories on G2: Task Management Software, Product Management, Client Onboarding, Workflow Management, Project Collaboration - Made it to High Performers Quadrant across 4 categories, i.e. Client Onboarding, Workflow Management, Product Management, Task Management (⅘ categories)- Marketing Efforts for marketing presence on G2: Gained 253 Twitter followers through a giveaway campaign across internal departments, 17 reviews on Glassdoor with a total of 4.8/5 rating on Glassdoor, along with continued SEO efforts- Successfully set up CS Meet-Up in Bangalore with over 50+ sign-ups on LinkedIn - Took charge of everything required for the promotions, email campaigns, and launch of a community before the event - Ran a LinkedIn ad for a period of 25 days resulting in 15,048 Impressions and 246 clicks - Built a fully functioning website from scratch for the community sign-ups - Scaled the community from 0 to 148 active members through cross-promotions, growth marketing & - Organically grew the LinkedIn followers from 0 to 24 - Got community listed on 2 major websites: Crunchbase and SaaSCommunity

Education

• Saraswati Vidhyalaya High School

  High School, schooling

  1999 — 2012

• University of Mumbai

  BMS, Human Resources Management/Personnel Administration, General, B

  2015 — 2018

• National School of Business, Bangalore

  PGPM, Marketing, A+

  2018 — 2020

• Bangalore University

  Master of Business Administration - MBA, Marketing, A

  2018 — 2020

• Saraswati Vidhyalaya High school and Jr college of Science

  Jr College, Science

  2012 — 2014