Meghan Obrien

About Meghan Obrien

Highly motivated Consumer Insights leader with a passion for developing and implementing research solutions of the highest quality designed to drive strategic decision-making across all functions of an organization.• Proven track record with over 15 years of experience leading advanced qualitative and quantitative research studies in media, consumer, and retail environments. • Unique ability to combine advanced academic background with business industry experience. Apply methodological rigor to drive fact-based business outcomes built on scientific primary research. • Engaging and persuasive public speaker with a strong reputation for delivering effective presentations at the executive level and advocating to keep the customer’s perspective at the center of the organization’s business strategies.• Excellent leadership, mentoring, and team building skills. Passionate about developing high performing teams through the recognition and leverage of talent.• Strong consulting and relationship-building skills at all levels of an organization

Experience

1. Vice President, Consumer Insights & Analytics at Qvc and Hsn

   QVC

   May 2021 — Present

Education

• Syracuse University

  M.A., Media Studies

  2004 — 2006

• University of Scranton

  B.A., Communications and Philosophy

  1999 — 2003

• Syracuse University

  Ph.D., Mass Communication

  2006 — 2011

Skills

• Survey Design
• Brand Equity
• Strategic Consulting
• University Teaching
• Online Research
• Research Design
• Advertising Research
• Social Media
• Consumer Behavior
• Quantitative Research
• Marketing Research
• Coaching
• Research
• Customer Insight
• Market Research
• Public Speaking
• Spss
• Qualitative Research
• Consumer Behaviour
• Mentoring
• Presentations
• Microsoft Excel
• Data Analysis
• Segmentation
• Team Building