Meghan Moreland
Head of Copy at TileBar
- Role
- Head of Copy at TileBar
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Meghan Moreland
Copy lead with 15 years’ experience honing brand voice and growing creative teams at top…
Experience
Head of Copy
May 2024 — Present
Direct marketing and product copy needs at TileBar, covering tile, bath fixtures, and accessories. Lead voice and style across site, email, social (organic & paid), catalog, and direct mail, managing 2 full-time copywriters. Notable projects to date: revamping copy on all branded site assets (About Us, Sampling, Trade, etc); rewrote Brand Voice Guide in tandem with Brand Book relaunch; adapted workflow to meet campaign-based needs (recent: The Fall Preview, Italian Essence); rewrote multi-touch automated emails to better match the customer journey (from Welcome series to Cart Abandon); scaled to meet significant showroom location growth (doubling of showroom count over 2025).
Education
CFA Institute
Level I passed in 2008
Wellesley College
BA, Economics and German
2001 — 2005
University of Vienna
JYA, German and Art History
2003 — 2004
Skills
- Renewable Energy
- Search Engine Optimization (SEO)
- Product Lifecycle Management
- SEO
- Research
- Analytics
- Cq5
- Microsoft Excel
- Copy Editing
- Valuation
- Basecamp
- Financial Analysis
- Cms
- Proofhq
- Copywriting
- Photoshop
- Equity Research
- Product Information Management
- Editing
- Database Management
- Financial Modeling
- Slackware
- Due Diligence
- Web Content Management
- Adobe Photoshop
- Competitive Analysis
- Strategy
- E-Commerce
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