Meghan Madden

About Meghan Madden

I am a growth-oriented marketing strategy leader with 11+ years of experience across sales execution and global digital marketing in B2B and B2C. I\'ve built my career from the ground up - starting in frontline sales, evolving through hands-on campaign execution, and now leading global growth and GTM enablement at a center of excellence level. This foundation gives me a unique perspective on how marketing and sales connect at every stage of the customer journey and informs the strategies I build and implement.I specialize in scaling centralized go-to-market strategies into consistent, high-performing regional execution through digital systems, process design, and capability building. I proactively identify capability opportunities and develop practical frameworks that translate strategy into actionable results. I am a trusted partner to regional and executive stakeholders, driving adoption of standardized marketing frameworks, strengthening brand and channel alignment, and improving full-funnel performance through data, segmentation, and integrated campaign operations.What sets me apart is my approach to leadership and collaboration. I lead with empathy, authenticity, and clarity, creating environments where teams understand the \"why\" behind their work and feel empowered to contribute their best. I\'m naturally curious, adaptable, and resilient - able to energize teams, drive momentum, and navigate ambiguity. I see mistakes as opportunities to learn, take full accountability, and use each experience to make better, more informed decisions.I\'m a storyteller at heart - translating complex strategies into clear, compelling narratives that resonate with executives, teammates, and customers alike. I thrive at the intersection of strategy and execution, bridging the gap between vision and results, and fostering collaboration across teams, disciplines, and markets. Key focus areas include- Growth & Revenue Marketing Strategy- GTM Systems, Digital Marketing & Sales Enablement- Data & Segmentation Strategies- Scaling Marketing Operations & Capabilities Globally- Integrated Campaign & Performance Optimization

Experience

1. Senior Manager Digital Marketing, Kitchen & Bath International

   Kohler Co.

   Mar 2025 — Present

   Global digital marketing leader responsible for shaping and operationalizing full‑funnel strategy across international markets—driving scalable growth, consistency, and measurable impact. I build the frameworks, processes, and standards that enable regional teams to plan, execute, and measure effectively, ensuring global alignment while adapting to diverse levels of digital maturity.With a strong data‑driven and enablement mindset, I advance audience strategy, segmentation, and performance measurement—helping regions to establish structured, insight‑driven decision-making. I partner closely with Product Marketing, Brand & Creative, Campaign Marketing, CRM, Sales Enablement, and Platforms Operations teams to connect strategy to go‑to‑market planning and strengthen end‑to‑end campaign integration, visibility, and performance.As a hands‑on strategist and coach, I work closely with regional teams and cross‑functional stakeholders to elevate digital marketing maturity, guide integrated full‑funnel planning, and build the foundational capabilities required for long‑term, scalable success across international markets-I\'m also currently participating in KOHLER’s Bold Leadership Program.

Education

• University of Kentucky

  Master of Business Administration (M.B.A.)

  2013 — 2014

• University of Kentucky

  Bachelor of Art in Architectural Studies(B.A. Arch.)

  2008 — 2013

Skills

• Product Development
• Illustrator
• 3d Architectural Rendering
• Digital Fabrication
• Customer Service
• Research
• Friendly Personality
• Powerpoint
• Microsoft Excel
• 3d Modeling
• Montage
• Microsoft Word
• Vray
• Team Leadership
• Social Media
• Rhinoceros
• Architectural Design
• Grasshopper
• Laser Cutting
• Photography
• Public Speaking
• Dependable Team Player
• Photoshop
• Microsoft Office
• Conflict Resolution
• 3d Prototyping
• Digital Designs
• 3d Printing
• Mac
• Project Management
• English
• Teamwork